Specialising in nothing at all

I always imagined that over the page would organically evolve into a specialised business. I was wrong. Diversity has become my discipline.

As my clients' communications needs vary, so do my service offerings. We grow together. Long copy. Short copy. Everything in-between. I work across all professional copywriting genres:

• copywriting - including development (from scratch) of themes, contention, key messages
• copy editing - re-writing raw or existing text
• concept development - getting creative
• language/style development - tone, feel, a sensory perspective
• copy polishing - finessing, tidying-up, enlivening
• proofreading - the all-important technical stuff
• consulting (on any of the above)

Here is a (non-exhaustive) list of my "specialties":

• articles / editorial
• case studies / project profiles / people profiles
• advertising / direct marketing collateral
• press releases
• newsletters (internal, external, print or online)
• web content
• brochures / trade presenters / catalogues
• reports
• positioning statements (taglines, straplines)
• proposals / rationales / presentations
• interpretative signage
• non-fiction manuscripts

If your project goes above and beyond my list, please call me to discuss. Perhaps I can point you in the direction of another professional or even propose a collaborative approach to bring together the specialist skills you need.

I genuinely enjoy a challenge and the opportunity to sink my teeth into something new.