Tempted to write your own copy?

You probably can. And you might get it right.

Or you can tap into my 15 years of professional copywriting experience and know that it will be right.

I am a Geelong-based copywriter working with clients nationally through my business: over the page.

Using a professional copywriter will save you time, money and effort. Instead of communication misfires, you will deliver well-crafted, on-target messages that are relevant to your enterprise, your campaign objectives and your brand.

Getting to the core

Are you selling a product, a service or an idea? Are you seeking to educate, motivate, initiate or captivate? Do you want to nuzzle at the heart strings or bite into the purse strings? Be gently persuasive or sharply direct?

Every end-objective demands a distinctive copywriting approach. It's about knowing where to start with identifying your audience and key messages. It's drafting and crafting, then polishing and finessing - ensuring every word works in tandem to create the whole.

I love each phase of it … from concept development right through to proofreading. I relish the variety - writing for print or online media, for national brands or micro start-ups, three-word taglines or 80-page reports.

Seeing my clients' ideas come to life in engaging, hard-working business communications that drive brands and capture markets; knowing they are understood - that's where the satisfaction is.

OK. I confess … for me, nothing is as delicious as fresh, crisp copy.

Sheryl Allen
Professional Copywriter
over the page